Kraft Foods Marketing Essay - 1925 Words

Kraft Foods Marketing (Essay Sample) Content: Kraft Foods MarketingStudentà ¢Ã¢â€š ¬s NameCourse code and nameInstructorà ¢Ã¢â€š ¬s nameLearning InstitutionCity, StateDate of submissionKraft Foods MarketingKraft Foods incessantly continue building on the successes it has achieved by dealing with childhood favorites such as Kool-Aid, Jello, or Mac-n-cheese. This product line has been taken to this 21st Century through the provision of varied recipes that are usually accompanied with innumerable lip-smacking photos (Ginty, Vaccarello, and Leake, 2012). For those people who look for healthy alternatives, special occasion meals, cocktails, seasonal recipes, Kraft Foods provides the best panacea. Kraft Foodsà ¢Ã¢â€š ¬ approach entails provision of visual content through engaging customers online using Pinterest Boards, Facebook Page, You Tube channel, and other blogs (Cunningham, 2002).This paper will delve into the concept of marketing with the help of consumer behavior theories in order to analyze the efficiency and effectiveness of the Kraftà ¢Ã¢â€š ¬s online customer experiences. This essay will discuss the significance of comprehending target market segmentation while engaging customers either online and/or offline. Lastly, this paper will seek to provide recommendations that could help Kraft bolster their market segmentation.The revolutionizing of the distribution and processing of innumerable food products has been occasioned by the food industry globalization. Separation of food consumption and food production has been distinct (Murdoch, 1999). Under these circumstances, heterogeneous bonds exist between consumption and production. They consists dissimilar socio-economic producers, consumers, suppliers, and technology elements. The food industry today as well as the associated system is a convoluted and knotty environment characterized by loose and strong connections, crosscutting affiliations, informal and formal relations that bind places and people (Vavra, 1997). The global food m arket has expanded and this has prompted most local foods producing organizations to look for new-fangled markets. This has been through identification of acquisition requisite resources.To outwit its competitors, Kraft Foods has been obliged to search for new-fangled markets as well as competitive advantage (Bergman, and KlefsjoÃÅ', 1994). New markets provide economies of scale. There are innumerable marketing models that help market penetration. Firms can enhance global market share in country-by-country approaches bereft in affiliate connection. Food companies within the international market like Kraft Foods align marketing strategies in all affiliates. Research indicates that global firms create homogenous sellers and buyers that make foster augmented globalization (Kim, and Mauborgne, 2005).Kraft Foods is a major producer within the international food industry. This has prompted it to adopt appropriate management marketing and customer relationship strategy. It was started in 1903. Today, it is spread in over 150 countries reaching billions of consumers (Moschis, 1996). In this globalization era, Kraft Foods has opted to engage their customers through offline and online platforms to target their globally spread customers. An elaborate market segmentation strategy has enabled Kraft Foods make over 25% of their earnings and sales beyond the U.S. borders (Paley, 2007).According to New Word City (2010), Kraft Foods Inc has realized that the international food market is not homogenous. As a result, it has been able to maintain considerable presence and market status. This has been using comprehensive and continuous market evaluation and research. This has been facilitated through consumer behavior where groups, organizations, processes, and individuals that are used in the selection, disposal products and services, ideas, and experiences to satisfy customersà ¢Ã¢â€š ¬ needs (Calude, and Chaitin, 2007).According to the Arrow Possibility Theory, social welfare is achieved when the utility of the society is attained through pareto optimality. Customersà ¢Ã¢â€š ¬ needs are satisfied through marketing services. It follows that productive systems are considered the start to the end of any production level to consumption level. Kraft Foods provides virtual customer experience to maximize the social welfare of the consumers of its products. Customers are provided with information after targeting global demographics is done. The information availed to these online and/or offline customers are tailored to address their specific specifications since they hail from dissimilar countries. To bolster the customerà ¢Ã¢â€š ¬s social welfare, it is important to ensure that they are aware of product quality (Miller, 2008).Kraft Foods has adopted a revitalization, adaptive, and business enterprise acquisition marketing crusade. This has been tailored to address the needs of particular foreign markets. Kraft Foods utilizes market segmentation as a way of isolating consumer preferences and needs. In Spain, the U.K., Australia, Canada, and U.S., customers have differentiated tastes (Murdoch, 2006). This has made Kraft Foods to customize their communication and advertisements into five dissimilar markets (Kilts). Cultural sensitivity and awareness has helped Kraft Foods achieve distribution efficiencies across the globe as well as process improvements (Stone, and Deaton, 1981).Black box approach is a consumer behavior theory that depicts stimuli, consumer responses, decision processes, and consumer characteristics interaction. It is distinguished into intrapersonal and interpersonal stimuli ((Pietrykowski, 2009). The marketing stimulus is processed and planned by companies. The black box of the buyer contains decision process and buyer characteristics. This determines the response by the buyer. Rational and conscious decision processes by the consumers cause the response by the buyer. Buyers are therefore able to recognize the existin g problem. This culminates to information search where the customer looks for information regarding goods and services. Like any other business within the foreign markets, Kraft Foods standardize most of their products to manage advertisement costs and manage production. Because of the customersà ¢Ã¢â€š ¬ diverse requirements and needs, it may lead to many unsatisfied customers (Thomas, 2010).The brand managers for Kraft Foods products have developed methods and ways to revitalize the current food products in order to sell their products in the foreign markets. This has been through revitalization of 35 years old (Nykamp, 2001). Their products are positioned as spicy or microwavable, hot, and mild. Accordingly, product revitalization influence consumer behavior. Reposition of products entices young products into buying Kraft products (Kilts). The management team for Kraft Products leverage consumers changing lifestyles and tastes to bolster and reinvent its products (Acton, and Ray , 2009).Kraft Foods should adopt marketing strategies by dividing their target markets into consumer subsets with common priorities and needs. This should be followed by implementing and designing strategies to target their consumers. For Kraft Foods to bolster their market segmentation strategy, it is important that they adopt an elaborate product differentiation strategy in order to target certain market segments (Boguraev, and Neff, 1999). Geographical segmentation would involve choosing a geo-cluster approach where demographic data is combined with geographical. Through behavioral segmentation, Kraft Foodsà ¢Ã¢â€š ¬ customers may be sub-divide into various groups according to their different attitudes, knowledge, and usage rate. Customers should be grouped according to their tastes and preferences. It would also be important to consider taking advantage of the frozen foods market segment. This should be through strategic business decisions (Kotler, and Armstrong, 1991).It is im portant that Kraft Foods develop an elaborate monitoring and measurement systems to enable it trace their product sales especially to African-American and Hispanic markets. This may be done through deliberate proprietary research to be able to understand meal preparation in different cultures as well as the requisite food characteristics for the varied market segments. It should further leverage parenting and family structures, lifestyles, market demographics, and health advocates. Corporate agility will equally help Kraft remain the competitive force it is within the food industry in the world (Garcia, 2013).In conclusion, it is important to understand the target segment in order to capture the market niche. This will consequently enable Kraft F... Kraft Foods Marketing Essay - 1925 Words Kraft Foods Marketing (Essay Sample) Content: Kraft Foods MarketingStudentà ¢Ã¢â€š ¬s NameCourse code and nameInstructorà ¢Ã¢â€š ¬s nameLearning InstitutionCity, StateDate of submissionKraft Foods MarketingKraft Foods incessantly continue building on the successes it has achieved by dealing with childhood favorites such as Kool-Aid, Jello, or Mac-n-cheese. This product line has been taken to this 21st Century through the provision of varied recipes that are usually accompanied with innumerable lip-smacking photos (Ginty, Vaccarello, and Leake, 2012). For those people who look for healthy alternatives, special occasion meals, cocktails, seasonal recipes, Kraft Foods provides the best panacea. Kraft Foodsà ¢Ã¢â€š ¬ approach entails provision of visual content through engaging customers online using Pinterest Boards, Facebook Page, You Tube channel, and other blogs (Cunningham, 2002).This paper will delve into the concept of marketing with the help of consumer behavior theories in order to analyze the efficiency and effectiveness of the Kraftà ¢Ã¢â€š ¬s online customer experiences. This essay will discuss the significance of comprehending target market segmentation while engaging customers either online and/or offline. Lastly, this paper will seek to provide recommendations that could help Kraft bolster their market segmentation.The revolutionizing of the distribution and processing of innumerable food products has been occasioned by the food industry globalization. Separation of food consumption and food production has been distinct (Murdoch, 1999). Under these circumstances, heterogeneous bonds exist between consumption and production. They consists dissimilar socio-economic producers, consumers, suppliers, and technology elements. The food industry today as well as the associated system is a convoluted and knotty environment characterized by loose and strong connections, crosscutting affiliations, informal and formal relations that bind places and people (Vavra, 1997). The global food m arket has expanded and this has prompted most local foods producing organizations to look for new-fangled markets. This has been through identification of acquisition requisite resources.To outwit its competitors, Kraft Foods has been obliged to search for new-fangled markets as well as competitive advantage (Bergman, and KlefsjoÃÅ', 1994). New markets provide economies of scale. There are innumerable marketing models that help market penetration. Firms can enhance global market share in country-by-country approaches bereft in affiliate connection. Food companies within the international market like Kraft Foods align marketing strategies in all affiliates. Research indicates that global firms create homogenous sellers and buyers that make foster augmented globalization (Kim, and Mauborgne, 2005).Kraft Foods is a major producer within the international food industry. This has prompted it to adopt appropriate management marketing and customer relationship strategy. It was started in 1903. Today, it is spread in over 150 countries reaching billions of consumers (Moschis, 1996). In this globalization era, Kraft Foods has opted to engage their customers through offline and online platforms to target their globally spread customers. An elaborate market segmentation strategy has enabled Kraft Foods make over 25% of their earnings and sales beyond the U.S. borders (Paley, 2007).According to New Word City (2010), Kraft Foods Inc has realized that the international food market is not homogenous. As a result, it has been able to maintain considerable presence and market status. This has been using comprehensive and continuous market evaluation and research. This has been facilitated through consumer behavior where groups, organizations, processes, and individuals that are used in the selection, disposal products and services, ideas, and experiences to satisfy customersà ¢Ã¢â€š ¬ needs (Calude, and Chaitin, 2007).According to the Arrow Possibility Theory, social welfare is achieved when the utility of the society is attained through pareto optimality. Customersà ¢Ã¢â€š ¬ needs are satisfied through marketing services. It follows that productive systems are considered the start to the end of any production level to consumption level. Kraft Foods provides virtual customer experience to maximize the social welfare of the consumers of its products. Customers are provided with information after targeting global demographics is done. The information availed to these online and/or offline customers are tailored to address their specific specifications since they hail from dissimilar countries. To bolster the customerà ¢Ã¢â€š ¬s social welfare, it is important to ensure that they are aware of product quality (Miller, 2008).Kraft Foods has adopted a revitalization, adaptive, and business enterprise acquisition marketing crusade. This has been tailored to address the needs of particular foreign markets. Kraft Foods utilizes market segmentation as a way of isolating consumer preferences and needs. In Spain, the U.K., Australia, Canada, and U.S., customers have differentiated tastes (Murdoch, 2006). This has made Kraft Foods to customize their communication and advertisements into five dissimilar markets (Kilts). Cultural sensitivity and awareness has helped Kraft Foods achieve distribution efficiencies across the globe as well as process improvements (Stone, and Deaton, 1981).Black box approach is a consumer behavior theory that depicts stimuli, consumer responses, decision processes, and consumer characteristics interaction. It is distinguished into intrapersonal and interpersonal stimuli ((Pietrykowski, 2009). The marketing stimulus is processed and planned by companies. The black box of the buyer contains decision process and buyer characteristics. This determines the response by the buyer. Rational and conscious decision processes by the consumers cause the response by the buyer. Buyers are therefore able to recognize the existin g problem. This culminates to information search where the customer looks for information regarding goods and services. Like any other business within the foreign markets, Kraft Foods standardize most of their products to manage advertisement costs and manage production. Because of the customersà ¢Ã¢â€š ¬ diverse requirements and needs, it may lead to many unsatisfied customers (Thomas, 2010).The brand managers for Kraft Foods products have developed methods and ways to revitalize the current food products in order to sell their products in the foreign markets. This has been through revitalization of 35 years old (Nykamp, 2001). Their products are positioned as spicy or microwavable, hot, and mild. Accordingly, product revitalization influence consumer behavior. Reposition of products entices young products into buying Kraft products (Kilts). The management team for Kraft Products leverage consumers changing lifestyles and tastes to bolster and reinvent its products (Acton, and Ray , 2009).Kraft Foods should adopt marketing strategies by dividing their target markets into consumer subsets with common priorities and needs. This should be followed by implementing and designing strategies to target their consumers. For Kraft Foods to bolster their market segmentation strategy, it is important that they adopt an elaborate product differentiation strategy in order to target certain market segments (Boguraev, and Neff, 1999). Geographical segmentation would involve choosing a geo-cluster approach where demographic data is combined with geographical. Through behavioral segmentation, Kraft Foodsà ¢Ã¢â€š ¬ customers may be sub-divide into various groups according to their different attitudes, knowledge, and usage rate. Customers should be grouped according to their tastes and preferences. It would also be important to consider taking advantage of the frozen foods market segment. This should be through strategic business decisions (Kotler, and Armstrong, 1991).It is im portant that Kraft Foods develop an elaborate monitoring and measurement systems to enable it trace their product sales especially to African-American and Hispanic markets. This may be done through deliberate proprietary research to be able to understand meal preparation in different cultures as well as the requisite food characteristics for the varied market segments. It should further leverage parenting and family structures, lifestyles, market demographics, and health advocates. Corporate agility will equally help Kraft remain the competitive force it is within the food industry in the world (Garcia, 2013).In conclusion, it is important to understand the target segment in order to capture the market niche. This will consequently enable Kraft F...